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December 11, 2013 / patrickbelhon

Eight Staging Tricks to Sell Your Home Now in San Diego

When preparing to move in San Diego, most people look forward to setting up their new home. They may browse interior design magazines, getting tips and pointers about how to make their future home comfortable. However, while planning for the next home is fun, it is important to plan for the current home first with home staging.

8 Staging Tricks to Sell Your Home Now in San Diego

Home staging may seem similar to interior design, but the two are actually quite different. While both design and staging have to do with the layout and arrangement within a home, the purposes are different. With design, it is about creating a livable space for the owners. With staging, it is about marketing the house in a way that makes people want to buy.

People who stage their homes often have more success on the San Diego market. More than that, home staging is often easier than people think. To get started, consider the eight following tips to stage your home in San Diego and get it sold.

1. Know your audience. Selling a home is just like selling any other product. Advertisers always know exactly who is in their target audience, which allows them to cater their sales pitch to that audience. When it comes to staging a home, it is important to identify the most likely buyers for the type of home and neighborhood. If the home is in a family friendly area with parks and schools, young families may be the best audience. If the home is in an area with lots of shops and good public transit, it may be beneficial to appeal to young professionals. Identifying the audience will direct the staging process. For example, if staging a three bedroom home with a family in mind, the extra bedrooms should be staged as kids’ rooms. However, if the audience is young professionals, staging one of the bedrooms as a home office is preferable.

2. Acknowledge your home’s weaknesses. Homes are a reflection of their owners, and it is natural to feel personally connected to the place you live. In fact, most people are so protective of their home that they bristle at the thought of its drawbacks. However, when trying to sell a home, knowing the weaknesses can be extremely helpful in overcoming them. For example, if the home has an outdated kitchen or small bedrooms, it is important to start with those weaknesses in the staging plan. The outdated kitchen can receive modest upgrades with fresh paint and new cabinet hardware. The small bedrooms can be better lit and sparsely adorned. These steps can neutralize a weakness before it becomes obvious to a buyer. In this way, acknowledging a weakness in the staging phase can prevent the weakness from being an obstacle in making a sale.

3. Play to your home’s strengths. Just as it is important to know what is less appealing about a home, it is critical to know what is most appealing about the home. Every home has a few key selling features, and it is useful to identify these before putting it on the market. Just think about what you like best about your home or what made you want to buy it. Maybe the home has great natural light. Perhaps the finished basement is a great living space. Whatever the case may be, use home staging to highlight these features.

4. Create a theme. Design is less about following rules and more about telling a story. A home should feel cohesive. If each room is not designed with the rest in mind, it will tell a fragmented story and create an unappealing look for potential buyers. Therefore, before starting a staging project, identify a theme first. For example, the home could have an antique feel with old furniture and classic art. It is also possible to create an ultra-modern look with minimalistic furniture and abstract accents. Most people pick a theme that is already represented in their belongings because that makes it easier to achieve without new purchases. The theme should also use the style of the house as inspiration. An older home with ornate woodwork may not be as well suited to a modern theme while a home with an open layout may be harder to fit with a classical theme.

5. Go neutral. When people buy a home, they often like to add their own personality. They paint walls and change the flooring. They buy unique light fixtures and hang dramatic window coverings. While these things are great for homeowners, they are often not as useful in home staging. The fact is that such design choices will appeal to some buyers but will turn away others. When staging a home, it is important to appeal to as many people as possible. A neutral home may not be as exciting, but it is what most buyers prefer. After all, when buyers are looking at a home, they do not want to see your style. Rather, they want to envision their own, which is easier with a neutral canvas. Therefore, consider painting walls a neutral color and using neutral pieces in the decor.

6. Give every space purpose. Think of every space in your home as an opportunity to attract buyers. If there is a blank area, it is a lost opportunity. Therefore, a home should be staged so that every space has a purpose. Every room should be well defined. It may be fine to use your dining room as an office most of the time, but when selling, it should look plainly like an eating space. Most people use a corner in the basement as a dumping grounds, but when trying to sell, that nook should be revitalized for another purpose. Giving purpose to every space gives buyers more reason to pick your house.

7. Use what you have. Staging is less about buying new things and more about capitalizing on what is already there. Furniture can be rearranged and organized to fit the flow of the house. The chair in the master bedroom may be comfortable for daily living, but it may have the right lines to anchor the living room instead. The mirror in the dining room may be better suited for a hallway. Try to group furniture together effectively, and use the best accent pieces in the most noticeable places. The design may not be what you would prefer for day to day living, but it should create the right ambiance to attract a buyer.

8. Less is more. One of the best ways to stage a home is to have less. It may seem counterintuitive at first, but the fact is that most people have a lot of stuff. While this is fine for a homeowner, it can be a turn off for a buyer. Too much furniture can make the house look too small, and pictures of someone else’s family will never help buyers see themselves living there. After all, you are trying to sell the home, not the stuff inside. Therefore, when staging, always be sure to move items to storage. This may seem inconvenient, but if the house sells, you will be moving to a new San Diego home anyway!

Article Copyright ©2013 – All Rights Reserved Patrick Belhon

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Leave a Comment
  1. Lisa Vasey / Dec 12 2013 3:09 pm

    Excellent article, Patrick! Well written and on point.
    Lisa Vasey
    Staged Today, SOLD Tomorrow!

  2. Pramiti / May 1 2014 7:48 pm

    Very well described step by step, well written. Some tips to Stage home for a showing in 10 mins.

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